Sender: Apollo

Subject: Turn Conversations into Deals in Apollo 3.0

What we like:

  • Starting with the subject showed the benefits the user can derive
  • Opened minimal with an info graphic
  • then went on the explain the update into how it's beneficial in 4 small points and then closed with one single CTA reducing the spam perspective
  • Shared resources CTA in between which explains step-by-step product benefits and usage
  • Promoted a start today CTA taking to the demo and product page
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