Sender: Clay

Subject: ⚫️ New in Clay: Introducing our New Weekly Digest

What we liked:

  • Started email with a clear use case of the feature
  • With an enthusiastic tone explained the second feature with GIF's and then list of fixes
  • Showed bugs and fixes to show what are the improvements made
  • Then to build credibility - nested 3 posts on linked by the user community under the heading of - positive vibes
  • In the end promoted for feedback and then a link to direct towards the app
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