Sender: TravelPerk

Subject: Faster, safer, simpler business travel: A look back at last quarter's updates

What we liked:

• Very clear use of app UI with clean pictures to show the key changes
• Smart use of words such as Faster, safer, simpler business travel.
• Clearly bucketed the 3 major updates with 3 A's with 3 columns - different content layouts to draw attention
• Showed the main USP of the app by showing the savings
• Added CTA to learn more in the start and in the end
• Closed the email with a poll to capture the effectiveness of the email which helps them to test and iterate in future