Sender: Hotjar

Subject: October Product Round-up: flexible Dashboard, new integrations + more!

What we like:

• Started the mail with a clear subject of 2 updates and added more but did not clutter the email with information
• Placed the first feature along with CTA to try out the product and placed a sales banner(discount) in between the first and second feature update sections
• Then closed the email with CTA to try out the product - the intention was to convert the free users as well
• Promoted 15 days trial and a hot sauce conference event and a ticket for the same
• Closed with useful resources for clients & a CTA to learn more about the updates