Top 15 Sales Intelligence tools to boost your performance in 2024

Vartika Bansal
Vartika Bansal
April 22, 2025
top-15-sales-intelligence-tools-to-boost-your-performance-in-2024
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Sales Intelligence softwares are complex and it can be tedious to look for the best suited for you until you understand the top capabilities in detail. To solve this problem, here we have collated the list of top 5 CRM tools to boost your performance drawing on our experience, user reviews, and expert insights. All personally vetted for real-world impact.

ZoomInfo

ZoomInfo
G2 Logo
4.4
out of
5
ZoomInfo can help you optimize your B2B lead generation efforts. It's purpose-built for providing accurate and actionable contact and company data. You can leverage its core capabilities like real-time updates and advanced search filters to identify and reach out to ideal prospects efficiently, ultimately increasing your sales pipeline and revenue.
Key features:
  • Intent Signals
    ZoomInfo provides intent signals that indicate when prospects are actively researching relevant topics or showing interest in specific products or services. This feature helps sales and marketing teams prioritize outreach efforts and engage with prospects at the right time.
  • Automated Data Management
    ZoomInfo offers automated data management capabilities that ensure B2B contact and company data is accurate and up-to-date. This includes regular data cleansing, enrichment, and synchronization with CRM systems, enabling teams to maintain data quality effortlessly.
  • Advanced Search and Filtering
    The platform provides advanced search and filtering options based on a wide range of criteria such as industry, company size, revenue, and job title. This allows users to pinpoint and segment their target audience effectively, optimizing their lead generation and outreach strategies.

Lead411

Lead411
G2 Logo
4.5
out of
5
Lead411 is a leading solution for prospecting and lead generation. You can use this tool to build targeted lead lists and enhance your sales prospecting efforts. Features like verified contact information and customizable email campaigns will help you increase lead quality, accelerate sales cycles, and achieve higher conversion rates.
Key features:
  • Verified Contact Data
    Lead411 provides verified and up-to-date contact information for decision-makers and key personnel within companies, ensuring accuracy and reliability in prospecting efforts.
  • Customizable Email Campaigns
    The platform offers tools for creating and launching customizable email campaigns targeted at specific segments or individuals, helping to improve engagement and conversion rates.
  • Real-Time Sales Alerts
    Lead411 provides real-time alerts on company news, changes in leadership, funding announcements, and other relevant business developments, enabling sales teams to stay informed and capitalize on timely opportunities.

Clearbit

Clearbit
G2 Logo
4.4
out of
5
Clearbit is purpose-built for enriching customer data and improving sales and marketing efficiency. This tool is a good choice for accessing detailed insights into companies and contacts. Using its capabilities like real-time data enrichment and API integrations, you can work toward enhancing lead scoring accuracy, personalizing communications, and ultimately driving higher conversion rates.
Key features:
  • Enrichment API
    Clearbit provides a powerful API that allows businesses to enrich their customer data with company and contact details. This includes information such as company size, industry, location, and employee roles, ensuring businesses have comprehensive insights into their prospects and customers.
  • Prospector Tool
    Clearbit's Prospector tool enables users to build targeted prospect lists based on specific criteria such as company size, industry, location, and job title. This helps sales and marketing teams identify and reach out to ideal prospects more effectively, improving lead generation efforts.
  • Integration Ecosystem
    Clearbit boasts a wide integration ecosystem with various CRM, marketing automation, and sales tools. This allows seamless integration of Clearbit's data enrichment capabilities into existing workflows, enhancing efficiency and enabling businesses to leverage enriched data across multiple platforms.

UpLead

UpLead
G2 Logo
4.7
out of
5
UpLead is an ideal tool to empower sales teams with high-quality B2B contact data. The platform will help you build targeted prospect lists and reach decision-makers directly. Some of its core features, like advanced search filters and verified email addresses, will go a long way in optimizing your prospecting efforts, improving outreach precision, and driving business growth.
Key features:
  • Global Database Coverage
    UpLead provides access to a vast global database of B2B contacts, ensuring users have access to extensive and diverse prospecting opportunities across different industries and regions.
  • Built-in Prospecting Tools
    The platform offers built-in prospecting tools such as email finder and social media enrichment, enabling users to find and qualify leads more efficiently without needing additional tools or services.
  • GDPR Compliance
    UpLead emphasizes GDPR compliance in its data handling practices, ensuring that all data provided and processed adheres to international data protection standards, thus safeguarding user and prospect information.

Lusha

Lusha
G2 Logo
4.3
out of
5
Lusha can help you enhance your B2B lead generation efforts. It's purpose-built for providing accurate contact information and lead enrichment. You can leverage its core capabilities like real-time data enrichment and email verification to quickly access verified contact details, improve lead quality, and streamline your outreach efforts, ultimately increasing your sales efficiency and effectiveness.
Key features:
  • Customizable Data Enrichment Workflows
    Lusha's platform allows users to create customized data enrichment workflows tailored to their specific needs. This includes setting criteria for data points to be enriched, such as job titles, company size, or industry, ensuring that users receive relevant and targeted information.
  • Enhanced Data Accuracy Assurance
    Lusha employs advanced algorithms and data verification processes to ensure high accuracy in its enriched data. This includes cross-referencing multiple data sources and updating information in real-time, minimizing errors and discrepancies in contact details.
  • Advanced API Integrations
    Lusha offers robust API integrations that allow seamless connection with various third-party applications and systems. This enables users to enrich data directly within their preferred tools, enhancing workflow efficiency and ensuring consistent data quality across platforms.

Apollo.io

Apollo.io
G2 Logo
4.8
out of
5
Apollo.io is a leading solution for sales prospecting and outreach. You can use this tool to build targeted lead lists, enrich contact data, and engage prospects effectively. Features like automated prospecting workflows and personalized email sequences will help you increase sales efficiency and achieve higher conversion rates.
Key features:
  • Integrated Sales Engagement Platform
    Apollo.io provides a comprehensive sales engagement platform that combines prospecting, outreach, and engagement tools in one integrated solution. This integration allows sales teams to streamline their workflows and manage the entire sales process efficiently from prospecting to closing deals.
  • Data Enrichment and Insights
    Apollo.io offers extensive data enrichment capabilities that enrich contact and company profiles with detailed information such as job titles, company size, technology stack, and more. This enriched data provides deeper insights into prospects and accounts, empowering sales teams to personalize outreach strategies effectively and tailor their messaging based on specific attributes and needs.
  • Automated Email Sequences
    Apollo.io offers automated email sequences that enable personalized and targeted outreach at scale. Users can create and schedule email campaigns, follow-ups, and drip sequences directly from the platform. This feature helps maintain consistent communication with prospects and nurture relationships effectively.

Vainu

Vainu
G2 Logo
4.6
out of
5
Vainu is an ideal tool to gather and analyze company insights. The platform will help you identify sales opportunities and monitor market trends. Some of its core features, like real-time company data updates and customizable triggers, will go a long way in improving sales targeting, enhancing customer relationships, and boosting sales effectiveness.
Key features:
  • Real-Time Company Data Updates
    Vainu offers real-time updates on company data, ensuring users have access to the latest information about companies they are monitoring or targeting. This feature helps sales and marketing teams stay informed about changes in company size, financials, key personnel, and more.
  • AI-Powered Sales Signals
    Vainu employs artificial intelligence to generate sales signals that alert users to potential opportunities or risks. These signals are based on changes in company behavior, such as new partnerships, expansions, or financial events, enabling proactive sales and marketing actions.
  • Customizable Triggers and Alerts
    The platform allows users to set up customizable triggers and alerts based on specific criteria. This could include changes in technology usage, company growth metrics, or market conditions. Such triggers help sales teams prioritize their outreach efforts and tailor their messaging to align with current business needs.

Owler

Owler
G2 Logo
4.3
out of
5
Owler can help you stay updated on company news and industry insights. It's purpose-built for competitive intelligence and market monitoring. You can leverage its core capabilities like real-time alerts and company profiles to track competitors, identify market trends, and make informed business decisions quickly.
Key features:
  • Competitive Intelligence Dashboard
    Owler provides a comprehensive dashboard that offers real-time updates and insights into competitors' activities, including news, funding announcements, and strategic moves. This feature helps businesses stay informed about market trends and competitor positioning.
  • Crowdsourced Business Information
    Owler gathers business information from a large community of contributors, providing a broad and diverse dataset. This includes company profiles, revenue estimates, employee counts, and customer reviews, offering a holistic view of businesses within various industries.
  • Customizable Alerts and Notifications
    Owler allows users to set up customizable alerts and notifications based on specific companies, industries, or topics of interest. These alerts keep users informed about significant developments, such as executive changes, product launches, or market shifts, enabling proactive decision-making.

Seamless.AI

Seamless.AI
G2 Logo
4.3
out of
5
Seamless.AI is designed to streamline prospecting and lead generation. The tool allows you to find contact information and enrich your CRM data. With key features like real-time email verification and direct CRM integration, you can effectively enhance your sales pipeline and improve outreach efficiency.
Key features:
  • Real-Time Data Accuracy
    Seamless.AI boasts real-time email verification and contact data accuracy, ensuring that the information you access is up-to-date and reliable.
  • AI-Powered Search
    The platform leverages artificial intelligence to help users find specific contacts, companies, and leads efficiently, saving time and improving targeting precision.
  • Built-in CRM Integration
    Seamless.AI integrates directly with various CRM platforms, allowing users to seamlessly transfer and manage prospecting data within their existing workflows.

Crunchbase Pro

Crunchbase Pro
G2 Logo
4.5
out of
5
Crunchbase Pro is a leading solution for discovering and tracking companies and market trends. You can use this tool to perform market research, identify sales leads, and analyze industry trends. Features like advanced search filters and real-time alerts will help you make informed business decisions and stay ahead of the competition.
Key features:
  • Advanced Search and Filters
    This feature allows users to conduct highly specific searches with a wide range of filters, enabling them to find the exact companies, people, or investment opportunities they are looking for.
  • Custom Alerts and Notifications
    Users can set up custom alerts and notifications to stay updated on the latest news, funding rounds, and activities related to the companies and industries they are interested in.
  • Dynamic Lists and Notes
    This feature enables users to create dynamic lists that update automatically as new information becomes available. Additionally, users can add notes and collaborate with team members directly within the platform.

Bombora

Bombora
G2 Logo
4.4
out of
5
Bombora is designed to provide comprehensive intent data for B2B marketing and sales teams. The tool allows you to identify potential customers, personalize marketing efforts, and align sales strategies with buyer intent. With key features like intent data insights and account prioritization, you can effectively increase your marketing efficiency and drive revenue growth.
Key features:
  • Company Surge® Intent Data
    Bombora's Company Surge® data is a unique feature that identifies businesses actively researching specific products or services. It provides insights into which companies are showing increased interest or intent, helping sales and marketing teams prioritize their outreach efforts.
  • B2B Intent Data Network
    Bombora operates a cooperative B2B data network, where publishers and data partners contribute insights into business intent. This network aggregates data from a wide range of sources to provide comprehensive and reliable intent data to its users.
  • Custom Intent Topics
    Bombora allows users to create custom intent topics tailored to their specific needs. This feature enables businesses to monitor and analyze intent signals related to niche or industry-specific topics, providing deeper insights into market trends and buyer behavior.

LinkedIn Sales Navigator

LinkedIn Sales Navigator
G2 Logo
4.3
out of
5
LinkedIn Sales Navigator is an ideal tool to identify and connect with potential leads. The platform will help you build and nurture relationships and gain sales insights. Some of its core features, like advanced lead search and CRM integration, will go a long way in enhancing your prospecting efforts and boosting sales performance.
Key features:
  • Advanced Lead and Company Search
    LinkedIn Sales Navigator provides a robust search functionality that allows users to find the right leads and companies efficiently. This includes advanced filtering options such as company size, industry, function, seniority level, geography, and more. This targeted search capability helps sales professionals identify and connect with potential prospects who are most relevant to their business goals.
  • Lead Recommendations
    The tool offers personalized lead recommendations based on the user’s preferences and search history. These recommendations are generated using LinkedIn's vast database and algorithms, helping users discover potential leads that they might not have found through manual searches. This feature saves time and increases the chances of finding high-quality prospects.
  • Real-time Sales Updates
    Sales Navigator provides real-time updates and alerts about leads and accounts, including job changes, company news, and other significant events. These insights enable sales professionals to engage with their prospects at the right time with relevant information, making their outreach more effective and timely.

Hunter.io

Hunter.io
G2 Logo
4.4
out of
5
Hunter.io is a leading solution for finding and verifying professional email addresses. You can use this tool to connect with potential leads, partners, and professionals across various industries. Features like domain search and email verification will help you streamline your outreach efforts and improve your email deliverability.
Key features:
  • Domain Search
    Easily find email addresses associated with any domain, providing a comprehensive list of contacts within a company.
  • Email Verification
    Verify the authenticity of email addresses to ensure your messages reach the intended recipients, reducing bounce rates.
  • Bulk Email Finder
    Upload a list of domains or company names to quickly gather multiple email addresses, saving time on manual searches.

Demandbase

Demandbase
G2 Logo
4.3
out of
5
Demandbase is purpose-built for account-based marketing (ABM). This tool is a good choice for personalizing marketing efforts and aligning sales and marketing teams. Using its capabilities like AI-driven account identification and comprehensive analytics, you can work toward increasing customer engagement and driving revenue growth.
Key features:
  • Account-Based Experience (ABX) Platform
    Demandbase offers an Account-Based Experience (ABX) platform that integrates account-based marketing (ABM) with sales automation. This platform uses AI and machine learning to deliver personalized experiences to target accounts, improving engagement and conversion rates.
  • Intent Data and Predictive Analytics
    Demandbase provides advanced intent data and predictive analytics, allowing businesses to identify and prioritize accounts showing buying signals. This feature helps in targeting the right accounts at the right time, increasing the efficiency of marketing and sales efforts.
  • Sales Intelligence Cloud
    The Sales Intelligence Cloud feature offers deep insights into target accounts, including real-time alerts, account-level insights, and intent signals. This empowers sales teams to have more informed and productive conversations with potential customers, ultimately driving better sales outcomes.

RollWorks

RollWorks
G2 Logo
4.3
out of
5
RollWorks is designed to optimize your account-based marketing strategies. The tool allows you to identify high-value accounts, engage them across multiple channels, and measure the impact of your campaigns. With key features like account scoring and dynamic segmentation, you can effectively increase conversion rates and maximize your marketing ROI.
Key features:
  • Multi-Channel Account-Based Platform
    RollWorks offers a robust multi-channel account-based marketing (ABM) platform that helps businesses identify, engage, and convert high-value accounts across various channels, integrating smoothly with existing marketing and sales ecosystems.
  • Machine Learning and Data-Driven Insights
    RollWorks leverages advanced machine learning algorithms and extensive data analytics to offer actionable insights, enabling precise targeting and personalized marketing strategies.
  • End-to-End Solution
    RollWorks offers an end-to-end solution that covers the entire customer journey, from identifying potential accounts to executing multi-channel campaigns and measuring the impact, ensuring a cohesive and effective marketing strategy.