Introducing Interaction Cues: Let Prospects Choose Their Own Adventure!

They say, your website is your first and most important salesperson. 

But we mulled over the question: how do you make your website the BEST salesperson? 

After weeks of collective brainstorming sessions, user interviews, and personal reflection, we finally cracked the code. 

You can emulate a real discovery call right on your website to collect and qualify leads without involving a sales rep. 

When somebody lands on your website, you can first collect specific data to learn more about their preferences and then, give them a personalized first-look of your product. So, your prospects don’t have to wait to speak to a sales rep to explore your product and your sales reps don’t have to talk to every prospect to qualify them. 

How? With Floik’s Interaction Cues. 

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Create a discovery journey tailored to every prospect  

What if we told you, you can now customize how people discover and experience your product for the first time based on their exact pain points and use cases? You’d probably laugh it off. 

We designed Interaction Cues to help GTM and sales teams emulate a human discussion in a discovery call, right on your website!

You can now identify every prospect’s persona, company size, challenges, use case, and more. Then, you can deliver an interactive demo tailor-made for their needs and goals. 

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🧐The problem: A dev tool company experiencing major drop-offs

We talked to the founder of a dev tool company and dug deep into his current client acquisition process. 

He generates new leads with a lead capture form on the website and segments them based on one main question: company size. If the number of people in the company is less than 50, he doesn’t schedule a call with these leads. Instead, he sends them an email with a demo video of the product. 

The result? Heavy drop-offs. 

The high intent folks who came on his website barely go back and open an email later. For the tiny percent that do, they don’t really click on the video link and further he has no way to track to what extent folks watched the video or direct them back to his product.

If the company size was more than 50, he directed them to book a call with sales directly, without showing any part of the product upfront.

People are interested in exploring the product with a (likely) high buying intent. But they can only watch a generic video to understand how the product works and make a decision if this solution will help them. 

What’s worse is, the founder couldn’t even track how much of the video people are watching and whether it’s actually helpful to these prospects. 

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💡Our solution: Let prospects explore your product on their terms 

The founder wanted a way to revamp this buyer journey. If people with a company size of 0-10 fill out the lead form, they should be able to see product capabilities specific to their needs. And in the end, they can directly sign up to the product for a free trial. 

Instead of watching an irrelevant video later on email, they can contextually understand and experience the impact of the product right where they are. 

This became our motivation to create Interaction Cues—an easy way to create customized paths within your product showcases for different personas, use cases, or anything else. 

Now, this founder can ask leads about their company size, use cases, and other critical data points to show them an interactive product demo purpose-built for them. 

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How Interaction Cues work (and why you need them)

Instead of a linear, one-size-fits-all product demo, Interaction Cues lets you recreate an actual discovery call and ask questions about each prospect to give them a tailored product walkthrough. 

You can nest multiple videos and demos in a single product showcase, where each video/demo addresses a specific pain point or persona. 

Here’s how you can add Interaction Cues to your videos and demos:

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Besides giving end-users a delightful experience, these demos will also help your GTM and sales team collect relevant data points. 

With a human sales rep, there’s a limited scope for pattern recognition and data analytics. That’s where Floik will bring you granular insights about your leads. You can identify:

• What parts of your product are resonating the most with prospects
• What are the most popular lead segments coming to your demo
• Where are users dropping off or bouncing from your demo

For example, let’s say you created a product demo for three personas: Persona A, Persona B, and Persona C.

100 people started this demo out of which 10 chose Persona A, 60 chose Persona B, and 30 chose Persona C. So, you know Persona B is the most popular ICP visiting your website or landing page. 

Now, you ask what’s top of mind for them and further distribute the viewers within each persona. This waterfall distribution offers clarity into what users want and how they expect to use your product.  

In the end, if 30 out 100 people completed the demo and 15 signed up for a free trial, then you know these 30 have a higher chance of converting. Now that you know these 15-30 people care the most about your product, you can focus more efforts on pursuing these leads. 

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🔜 What’s coming next: Interactive prospecting with CRM

Interaction Cues will become better and smarter with a CRM integration. Soon, you’ll be able to integrate Floik with HubSpot to stay on top of your leads and get deeper visibility into the buyer journey. 

You can collect specific details about your leads instead of viewing anonymized data. So, you’ll know John Doe from Company X watched your product demo till what extent and went down which path to explore your solution.

All this enriched data will be automatically populated to HubSpot to give you fresh leads to pursue—all while you’re sipping your morning coffee or going for a run. 

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